Be prepared to have your best summer ever at Oklahoma parks and attractions!
Whether you're a glamper or take a more rustic approach to camping, find your perfect accommodations at one of our many state parks. Follow the links below and book your lodge, cabin, RV pad or camping site today.
Oklahoma Parks & Recreation launched a bold summer initiative designed to do more than just get Oklahomans outside—it aimed to draw in adventurers from neighboring states looking for the perfect summer escape. With a focus on outdoor experiences, unique stays, and the natural beauty of Oklahoma, the campaign needed branding and advertising that felt vibrant, inviting, and ready for adventure.
We developed a bright, energetic visual identity that captured the essence of summer—think bold typography, warm color palettes, and imagery that celebrated both relaxation and exploration. Whether you're glamping by the lake or pitching a tent deep in the pines, every design element helped paint Oklahoma as a top-tier summer destination.
The website and ad experience focused on making the journey from interest to booking effortless. A clean, mobile-friendly interface guided users through options like cabins, lodges, RV pads, and campgrounds with ease. Strategic messaging and geo-targeted advertising helped reach audiences across Texas, Arkansas, Missouri, and Kansas—positioning Oklahoma as a hidden gem just a road trip away.
The result? A campaign that put Oklahoma’s state parks on the map for out-of-state travelers and reminded locals that their best summer ever is closer than they think. From rustic trails to cozy cabins, Oklahoma Parks & Recreation’s digital presence made it easy to turn curiosity into adventure.
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